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Brand - Wise : Leveraging People to Build Powerful Brands

Jyothi Menon

Brand - Wise : Leveraging People to Build Powerful Brands by Jyothi Menon and Pradeep Nevatia - Chennai EastWest Books (Madras) 2005 - XVII ; 88 p.

ISBN: 9788188661299

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.827 / JYO/B

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Brand - Wise : Leveraging People to Build Powerful Brands

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