Marketing Channels (Record no. 101498)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00500nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131717431 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | MAR |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Channels |
| Statement of responsibility, etc | by Anne T Coughlan etal |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson / Prentice Hall |
| Year of publication | 2006 |
| Place of publication | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx ; 564 p. ; b & w ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management : Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Anderson, Erin |
| Personal name | Stern, Louis W |
| Personal name | El-Ansary, Adel I |
| Personal name | Natarajan, R C |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | State Public Library and Research Centre | State Public Library and Research Centre | Reference | 31/08/2019 | K P L R C | 658.87 MAR | 70215 | 2 | Reference | ||||
| Management | State Public Library and Research Centre | State Public Library and Research Centre | General Stacks | 29/01/2022 | K P L R C | 658.87 MAR | 61017 | 1 | Books |