Consumer Behavior (Record no. 108354)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0876921721 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | BEN/C |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bennett, Peter D |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior |
| Statement of responsibility, etc | by Peter D Bennett and Harold H Kassarjian |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Prentice - Hall of India Private Limited |
| Year of publication | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x ; 134 p. ; b & w ill. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Prentice - Hall Foundations of Marketing Series |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumers |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kassarjian, Harold H |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | State Public Library and Research Centre | State Public Library and Research Centre | General Stacks | 20/06/2022 | Central Library | 29.00 | 658.834 BEN/C | 83498 | 1 | Books |