Services Marketing (Record no. 81121)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00452nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131759394 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LOV/S |
| 245 #0 - TITLE STATEMENT | |
| Title | Services Marketing |
| Remainder of title | People, Technology, Strategy |
| Statement of responsibility, etc | by Christopher Lovelock ; Jochen Wirtz and Jayanta Chatterjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson |
| Place of publication | Delhi |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi ; 683 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen |
| Personal name | Chatterjee, Jayanta |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| State Public Library and Research Centre | State Public Library and Research Centre | Reference | 31/08/2019 | 658.8 LOV/S | 65926 | Reference |