Consumer Behavior : Building Marketing Strategy by Del I Hawkins ; David L Mothersbaugh and Amit Mookerjee
Material type:
TextLanguage: English Publication details: N D Tata McGraw - Hill Education 2013Edition: 11thDescription: xxix ; 866 p. ; b & w illISBN: - 9780070682160
- 658.834 209 73 HAW/C
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State Public Library and Research Centre | Management | General Stacks | 658.834 209 73 HAW/C (Browse shelf(Opens below)) | 1 | Available | 61016 |
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| 658.827 JYO/B Brand - Wise : Leveraging People to Build Powerful Brands | 658.827 KEL/S Strategic Brand Management : Building, Measuring and Managing Brand Equity | 658.834 209 73 CON Consumer Behavior : Building Marketing Strategy | 658.834 209 73 HAW/C Consumer Behavior : Building Marketing Strategy | 658.834 BEN/C Consumer Behavior | 658.87 MAR Marketing Channels | 659.19 OGU/A Advertising Management :with Integrated brand promotion |
Introduction : Consumer Behavior and Marketing Strategy ; External Influences: Cross-cultural variations in consumer behavior ; The changing American Society : Values ; The changing American Society : Demographics and Social Stratification ; The Changing American Society: Subcultures ; The American Society: Families and Households ; Group Influences on Consumer Behavior ; Internal Influences : Perception ; Learning, Memory, and Product Positioning ; Motivation, Personality, and Emotion ; Attitudes and Influencing Attitudes ; Self-Concept and Lifestyle ; Consumer Decision Process: Situational Influences ; Consumer decision process and Problem Recognition ; Information Search ; Alternative Evaluation and Selection ; Outlet Selection and Purchase ; Postpurchase Processes, Customer Satisfaction, and Customer Commitment - Organizations as Consumers : Organizational Buyer Behavior ; Consumer Behavior and Marketing Regulation. Marketing Regulation and Consumer Behavior ; Appendix A, Consumer Research Methods ; Appendix B, Consumer Behavior Audit
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