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Strategic Brand Management : Building, Measuring and Managing Brand Equity by Kevin Lane Keller ; M G Parameswaran and Isaac Jacob
Material type:
TextLanguage: English Publication details: Pearson 2008Edition: 3rdDescription: xxiii ; 695 p. ; b & w illISBN: - 9788131756898
- 658.827 KEL/S
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
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Reference
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State Public Library and Research Centre | Management | Reference | 658.827 KEL/S (Browse shelf(Opens below)) | 1 | Available | 61018 | |
Books
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State Public Library and Research Centre | Management | General Stacks | 658.827 KEL/S (Browse shelf(Opens below)) | 2 | Available | 63050 |
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| 658.8 LAL/M Marketing Management : Text and Cases | 658.816 SIM/C Confessions Of The Pricing Man How Price Affects Everything | 658.827 JYO/B Brand - Wise : Leveraging People to Build Powerful Brands | 658.827 KEL/S Strategic Brand Management : Building, Measuring and Managing Brand Equity | 658.834 209 73 CON Consumer Behavior : Building Marketing Strategy | 658.834 209 73 HAW/C Consumer Behavior : Building Marketing Strategy | 658.834 BEN/C Consumer Behavior |
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