TY  - BOOK
AU  - Lal, Rajiv
AU  - Quelch, John A 
AU  - Rangan, V Kasturi 
TI  - Marketing Management : : Text and Cases
SN  - 9780070603950
U1  - 658.8 
PY  - 2005///
CY  - N D
PB  - Tata McGraw Hill Education
KW  - Marketing
N1  - Ch. 1. Marketing Strategy - An Overview ; Ch. 2. Callaway Golf Company ; Ch. 3. Tesco Plc. ; pt. 2. Creating Value ; Ch. 4. Creating Value ; Ch. 5. FreeMarkets OnLine ; Ch. 6. Xerox : Book - In - Time ; Ch. 7. Freeport Studio ; Ch. 8. Omnitel Pronto Italia ; pt. 3. Choosing Customers ; Ch. 9. Target Market Selection and Product Positioning ; Ch. 10. Warner - Lambert Ireland : Niconil ; Ch. 11. TiVo ; 
Ch. 12. New Beetle ; Ch. 13. Aqualisa Quartz : Simply a Better Shower ; Ch. 14. Documentum, Inc. ; pt. 4. Communicating Value ; Ch. 15. Integrated Marketing Communications ; Ch. 16. Guru.com ; Ch. 17. Colgate - Palmolive Company : The Precision Toothbrush ; Ch. 18. Launching the BMW Z3 Roadster ; Ch. 19. Mountain Dew : Selecting New Creative ; pt. 5. Going to Market ; Ch. 20. Going to Market ; Ch. 21. Ring Medical ; Ch. 22. HP Consumer Products Business Organization : Distributing Printers via the Internet ; Ch. 23. Goodyear : the Aquatred Launch ; Ch. 24. Merrill Lynch : Integrated Choice ; Ch. 25. Avon.com (A) ; pt. 6. Capturing Value ; Ch. 26. Pricing : a Value - Based Approach ; Ch. 27. Pricing and Market Making on the Internet ; Ch. 28. Coca-Cola's New Vending Machine (A) : Pricing to Capture Value, or Not ?  ; Ch. 29. Tweeter etc. ; Ch. 30. DHL Worldwide Express ; pt. 7. Branding ; Ch. 31. Brands and Branding ; Ch. 32. Charles Schwab Corp. : Introducing a New Brand ; Ch. 33. Heineken N.V. : Global Branding and Advertising ; Ch. 34. UNICEF ; Ch. 35. Steinway & Sons : Buying a Legend (A) ; pt. 8. Managing Customers for Profits ; Ch. 36. Note on Customer Management ; Ch. 37. Fabtek (A) ; Ch. 38. Hunter Business Group : Team TBA ; Ch. 39. Harrah's Entertainment Inc. ; pt. 9. Sustaining Value ; Ch. 40. Sustaining value ; Ch. 41. Koc Holding : Arcelik White Goods ; Ch. 42. KONE : The MonoSpace Launch in Germany ; Ch. 43. H-E-B Own Brands ; Ch. 44. Zucomor S.A. : Global Competition in Argentina ; Ch. 45. Dell - New Horizons
ER  -