TY  - BOOK
AU  - Bennett, Peter D
AU  - Kassarjian, Harold H
TI  - Consumer Behavior 
T2  - Prentice - Hall Foundations of Marketing Series 
SN  - 0876921721
U1  - 658.834 
PY  - 1988///
CY  - New Delhi 
PB  - Prentice - Hall of India Private Limited
KW  - Consumers
ER  -