TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran, M G  
AU  - Jacob, Isaac 
TI  - Strategic Brand Management : : Building, Measuring and Managing Brand Equity
SN  - 9788131756898
U1  - 658.827 
PY  - 2008///
PB  - Pearson
KW  - Management
ER  -