TY  - BOOK
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Services Marketing: People, Technology, Strategy
SN  - 9788131759394
U1  - 658.8 
PY  - 2011///
CY  - Delhi
PB  - Pearson
KW  - Management - Marketing
ER  -