TY  - BOOK
AU  - Jyothi Menon
AU  - Nevatia, Pradeep 
TI  - Brand - Wise : : Leveraging People to Build Powerful Brands
SN  - 9788188661299
U1  - 658.827 
PY  - 2005///
CY  - Chennai
PB  - EastWest Books (Madras)
KW  - Marketing
ER  -