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Consumer Behavior by Peter D Bennett and Harold H Kassarjian
Material type:
TextLanguage: English Series: Prentice - Hall Foundations of Marketing SeriesPublication details: New Delhi Prentice - Hall of India Private Limited 1988Description: x ; 134 p. ; b & w illISBN: - 0876921721
- 658.834 BEN/C
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
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State Public Library and Research Centre | Management | General Stacks | 658.834 BEN/C (Browse shelf(Opens below)) | 1 | Available | 83498 |
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| 658.827 KEL/S Strategic Brand Management : Building, Measuring and Managing Brand Equity | 658.834 209 73 CON Consumer Behavior : Building Marketing Strategy | 658.834 209 73 HAW/C Consumer Behavior : Building Marketing Strategy | 658.834 BEN/C Consumer Behavior | 658.87 MAR Marketing Channels | 659.19 OGU/A Advertising Management :with Integrated brand promotion |
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