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Brand - Wise : Leveraging People to Build Powerful Brands by Jyothi Menon and Pradeep Nevatia
Material type:
TextLanguage: English Publication details: EastWest Books (Madras) Chennai 2005Description: XVII ; 88 pISBN: - 9788188661299
- 658.827 JYO/B
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
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State Public Library and Research Centre | Management | General Stacks | 658.827 JYO/B (Browse shelf(Opens below)) | 1 | Available | 72833 |
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| 658.8 DAY/R Right Between The Ears : How to Use Brain Science to Build Epic Brands | 658.8 LAL/M Marketing Management : Text and Cases | 658.816 SIM/C Confessions Of The Pricing Man How Price Affects Everything | 658.827 JYO/B Brand - Wise : Leveraging People to Build Powerful Brands | 658.827 KEL/S Strategic Brand Management : Building, Measuring and Managing Brand Equity | 658.834 209 73 CON Consumer Behavior : Building Marketing Strategy | 658.834 209 73 HAW/C Consumer Behavior : Building Marketing Strategy |
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